Johny Ive shows his car vision with Ferrari: The Luce electric vehicle

Design and exterior architecture

The design of the Luce is characterized by continuity. The exterior is characterized by a shell-like structure that minimizes interruptions in the bodywork. To optimize airflow and efficiency, Ferrari has fitted floating aerodynamic wings to both the front and rear ends of the chassis.

Inside, the cabin combines traditional tactile controls with modern technology. The user interface consists of precision-engineered mechanical switches, dials and buttons integrated alongside multifunctional digital displays. In addition, the three-spoke steering wheel is made from 100% recycled aluminum.

Technical data and performance

The Luce is a four-door vehicle for five passengers, powered by four electric motors. This configuration generates a total output of 1,035 hp, supported by a high-performance 122 kWh battery. Thanks to these specifications, the vehicle accelerates from 0 to 100 km/h in 2.5 seconds.

Digital integration takes place via a special app. With this software, users can monitor the vehicle status and set the climate control and charging parameters remotely.

Prices and production schedule

The vehicle will be launched on the European market at an entry-level price of 550,000 euros, which is equivalent to around 640,000 US dollars. Ferrari expects to start production at the end of 2026. For the North American market, the market launch is planned for the second quarter of 2027.

Jony Ive's involvement in the project follows years of speculation in the industry about Apple's own ambitions in the electric vehicle sector - a project that was reported as abandoned last year.